Jen McAllister builds outsourced accounting firm for growing small businesses

By AI, Created 1:01 PM UTC, June 03, 2026, /AGP/ – Jen McAllister, CPA, is positioning Rise CPA & Accountants as a national outsourced accounting and advisory firm for small businesses seeking clearer financial insight. The Mapleton, Utah-based founder says the model blends human-led guidance with technology to help clients make faster, smarter decisions and grow with more confidence.

Why it matters: - Small businesses often outgrow basic bookkeeping before they can afford a full in-house finance team. - Rise CPA & Accountants targets that gap with fractional accounting, CFO-level advisory, and tax support. - The firm’s model is meant to give owners clearer numbers, stronger operations, and better planning for growth. - Jen McAllister is also focused on opening leadership paths for women in accounting.

What happened: - Jen McAllister founded Rise CPA & Accountants in Mapleton, Utah. - The firm serves clients nationwide. - McAllister is a CPA with more than 25 years of experience in accounting, controllership, CFO, and treasury roles across multiple industries. - Her background includes dual bachelor’s degrees in Accounting and Business Management and an MBA in Accounting from Utah Valley University.

The details: - Rise CPA & Accountants offers full-service accounting, fractional CFO advisory, tax preparation, and tax strategy and planning. - The firm is designed for growing organizations that need more than routine bookkeeping. - McAllister leads a client-focused model built to improve financial clarity and operational efficiency. - The goal is to move business owners from reactive bookkeeping to proactive financial management. - McAllister hosted the podcast Ju$t Figure It Out and produced 270 episodes in one year while helping listeners work through business and personal challenges. - She says a solution-oriented mindset has shaped her career and decision-making. - McAllister encourages young women entering accounting to pursue the field for both career growth and work-life balance. - She points to technology plus personalized advisory services as one of the industry’s biggest opportunities. - She also sees cross-border service delivery as a major advantage in today’s accounting market. - McAllister identifies the rising demand for skilled accounting professionals as a key challenge. - Integrity, authenticity, collaboration, and dedication guide her leadership approach. - Her personal life includes a 14-year marriage, a blended family of seven young adult children, annual trips to Lake Powell, and two dogs: a Boxer and a French Bulldog.

Between the lines: - The company is selling more than accounting compliance. - Rise CPA & Accountants is positioning itself as a strategic partner for owners who want finance to drive decisions, not just record them. - McAllister’s emphasis on human-led advisory work suggests a push to compete on trust and relationship quality as much as on software and efficiency. - Her focus on women’s advancement reflects a broader effort to make accounting a stronger leadership pipeline.

What’s next: - McAllister says she will keep expanding Rise CPA & Accountants’ impact with business owners and emerging women leaders in accounting. - The firm is expected to continue recruiting and developing talent to meet demand. - Technology and advisory services will remain central to the company’s growth strategy.

The bottom line: - Jen McAllister is building Rise CPA & Accountants around one core idea: small businesses need clearer financial leadership, not just cleaner books.